Primäcolor is an Auckland-based design store for people who like colour.

We source colourful, well-designed objects from around the world and make them available across New Zealand and Australia.

The focus is on products that are useful, interesting and a little different, with colour doing a lot of the heavy lifting.

We work with independent brands and makers whose products stand out through strong colours, simple forms and good design.

Primäcolor is also sometimes searched as Primacolor or Primacolour.

New pieces are always on the way, so the store will keep changing as we find more good stuff.